A few weeks ago I was coaching a new client on the importance of having face to face meetings with decision makers. During our session, they asked me how to handle a situation that recently took place regarding a prospect who no longer was returning their follow-up calls after pricing was given. So I asked them to walk me through the process conceptually of what actually took place.
They began explaining to me that they met with a manager from the company and the two of them had built great rapport. They discussed business goals, roles and responsibilities as well as industry specific jargon. The prospect had begun to express interest in the service offerings of my client and was impressed with their business acumen.
After three to four phone meetings, it was time for the price quote to be given. My client emailed the quote to the potential client. The business person made comments like: “this seems fair, this makes sense, let me get back to you and I need to talk this over with another person. My client allowed a couple of days to go by before they followed up but to their surprise, the prospect was not returning their phone calls. Umm, I thought, so I asked the following questions:
1. Since the client was local, why didn’t we visit with them in person?
2. When did you find out that the person you were talking to over the phone was not the final decision maker?
3. Did you ask to include all of the decision makers on the conference call or offer to meet with them in person?
4. What was important to the company as it relates to making a business change or consider working with a new vendor?
5. What is the process or protocol that this company takes before decisions are made?
6. Are they currently outsourcing these services to other vendor? If so, who are they using?
As a Sales Professional for twenty years, I’ve learned to tackle the potential problems up front. This way, when the time is right to “ask for the business,” the objections have already been addressed.
Recommendations
1. Since the prospect was local, I would have met with both the manager and the decision maker face to face. Many times, decisions are made when everyone believes that their input matters. So ask the question, “do you consult with anyone else before you make a decision?”
2. At that meeting, I then would have shared with them some facts about their industry so that they would be comfortable with knowing how much I value their industry. Having additional insight increases the likelihood of a potential client viewing you as an expert. They also will believe that you sincerely want to earn their business.
3. Make sure that ALL the key players are at the meeting. It doesn’t make sense to “give value” to the person who can’t say “Yes.” It’s easier for a person to say “no” when they don’t make the decision.
4. Remember “PPP.” Always present pricing in person when at all possible. Eye contact and body language helps you to determine the next step in the “relationship building process.” If there are any questions about the fees then you can address them head on.
5. What value do they need to receive from you in order for them to decide to do business with you?
Solution
When the decision makers are not involved in the relationship building process, they do not see the same value that one who took the time to get to know you as a person did. They only see the price, cost, the bottom line because they missed the sole purpose of building the relationship. Therefore, you must find out what would it take for all interested parties to buy from you and your company? Or, what do they need to see from you and your organization in order for them to want to do business with you? (Service, Quality, Follow-Up, Accessibility, Warranty, Trust, Value, Knowledge, Respect, Style, Cost, Reputation)
What is your current process for earning business and how effective is it? Do you always meet with the right person the first time? If no, why not? How much longer does it take for you to develop a strong business relationship with your ideal target client?
Carried The Bag is a Business Development Sales Coaching company designed to assist individuals and organizations on sales effectiveness, sales strategies, building relationships and learn how to have sales conversations with your ideal target audience that is sure to generate venue. If you’d like more information about how we serve our clients, please visit us at www.carriedthebag.com
Thank you for the opportunity to coach you today!