Did you start twittering?
Does anyone have questions?
I am happy to answer them or point you in the right direction.
Let’s talk about twitter etiquette tips and how it can be used for business. Many people wonder what the fuss is and if it’s worth spending time and energy when there are so many other things to do. The answer is it depends. I don’t know if it’s right for you or your business, but I can give you some tips that may help you decide.
Tip 1 It’s about the conversation.
Twitter can help you promote your business or non profit, but it is NOT a place to show up now and then, shout your message and leave. It’s about engaging. Read what others are doing. Answer questions or provide links that may be helpful. People will be much more inclined to check out your website, blog or recommend you to others if you are seen as someone who is both interesting and helpful. Don’t be afraid to ask questions – folks on twitter are willing to help and love to express their opinions – make sure you acknowledge those who answer. Twitter is a great place to thank a client or praise a company or person who has been helpful.
Tip 2 Keep up with Your Industry
Follow others in your field. See how they use twitter and the topics they talk about. What topics are “hot” in your business? Are you talking about them? What are people saying about you, your company and your industry? Many large companies are now monitoring twitter for any mentions and taking the opportunity to chat with their clients. Several months ago, I posted a question regarding Constant Contact. Ten minutes later, a representative from the company sent me a message on twitter and gave me information to contact them privately. I was able to talk directly to the person who was best able to help me. Of course, I tweeted about it to let others know they were helpful and responsive.
If you are part of a large company, people are talking about you anyway. Twitter gives you the chance to be part of the conversation.
Tip 3 Listen, Monitor and Repeat
If you want to use twitter to help you gain clients, increase web traffic or increase brand awareness you must be willing to “listen” on twitter. Follow anyone you can who is in your field. Follow media and market influencers. What are they talking about? Who do they RT (retweet?) or quote? What companies get mentioned and why? All of this will help you as you connect via twitter. If you’ve been listening, you can post a link to the great article you just read that you know others will enjoy. Promote an event (not your own) that you know those who follow you will benefit from.
Tip 4 Be yourself.
Using twitter for business doesn’t mean you adopt a third person voice. Be yourself. It’s okay to talk about your weekend, your kids, the book you just finished. People will connect much more easily and be willing to connect with you for business if they know there’s a real person behind the brand. Let people know about other interests – you never know who else may share your passion for cooking, or skydiving or yoga. The single biggest advantage with twitter is the ability to connect with people you may not otherwise ever know or meet. How cool is that? You may find the next big client or connection on twitter talking about your secret addiction to Dancing with the Stars or your passion for live theatre.
Tools:
Search.twitter.com is helpful so you can search by key words, locations and topics. This is a great way to find people in your industry to follow.
Twitter.grader.com This will allow you to search by city so you can find people to follow in areas where you live, work or do business.
Questions or concerns? I’m happy to help or provide resources that can help!
Phyllis Nichols
SoundAdvice Sales and Marketing
